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A Business Plan is a statement of your goals and missions of your Business.A Business strategy is must for any business.The styles and format of your business plan should be impressive to the audience If you are going to bank for funding,then you should make a formal business plan.
A formal business plan should include the following:-

1. An Summary of Business Plan

a. This is a summary of your business plan, highlighting the key points of interest and value. It should be concise but not superficial. It needs to grab the readers attention, so needs to be interesting – think in marketing terms ‘AIDA’, Attention, Interest, Desire, Action. The aim is to get the investor to go through all of these states, resulting in the desire to invest in you.

2.Take the right Objective

a. This should include the objectives, mission and feasibility of your company

b. The Price – detail what you plan to sell your product/service for and why you have decided on the price point outlined.

c. The Product – define your product and why you think there will be demand for it; include how you are going to develop it. What are the USPs? (Unique Selling Points)

d. Place – state your distribution plans; how are you going to sell your product?

e. Promotion – how are you going to promote your business? Think about your communications plan in terms of advertising, direct mail, merchandising, brand awareness

3. Competition

a. This should be as detailed and up-to-date as possible – their products, customers, distribution, service, known strategies.

4. The Market

a. What is the size of the market you are looking at entering, trends, influences, threats?

5. Customers

a. What is the target audience? Where do they live? What do they do? How old are they? Male/Female bias?

6. Managerial

a. Include yourself in this part.

b. Detail other members of your team, their skill set and the value they bring to the business (experience is of great value)

c. Training required?

7. Financial Projections

a. Include forecasts, cash flow and funding.